Insira seu e-mail para ver a apresentação.
Where are we? Where are we going? Why does it matter?
Jobs evolve with new tools.
"A computer is the most remarkable tool that we could ever imagine. It's the equivalent of a bicycle for our minds."
Steve Jobs
Man on bicycle ranks first in efficiency among traveling animals and machines in terms of energy consumed in moving a certain distance as a function of body weight.
The competition is no longer
human vs. human
It's human + AI
vs.
human without AI
Creative, intuitive, wise
But slow. Limited bandwidth.
We forget. We get tired.
Fast. Perfect memory.
But brittle. Only does exactly what you tell it. No judgment.
Handles ambiguity.
Recognizes patterns.
Figures out what you meant, not just what you said.
Because markets have friction.
Coordination costs are real.
Ronald Coase
Nobel Prize, 1991
Lower costs mean more complexity can be handled.
More tasks can be coordinated and automated.
Information technology made code the firm's lifeblood.
Sources: Forbes, ZDNET, Financial Times, Reveal
This is AI's first killer app
Human
translates
Systems
AI becomes the integration layer.
We will rebuild the digital infrastructure around it.
Former Director of AI at Tesla. Founding member of OpenAI.
December 2025
"I've never felt this much behind as a programmer. The profession is being dramatically refactored... I have a sense that I could be 10X more powerful if I just properly string together what has become available over the last ~year."
January 2026 — One month later
"I went from 80% manual coding to 80% agent coding. I'm mostly programming in English now... This is easily the biggest change to my coding workflow in ~2 decades. It happened over a few weeks."
"There are decades where nothing happens; and there are weeks where decades happen."
— Vladimir Lenin
Tech capex in 2025 exceeds the Manhattan Project, the Apollo Program, and the Interstate Highway System — combined.
This is not hype.
Capital at this scale reshapes industries.
First, we will see cognitive work shift from biological to silicon. This is a conversion of existing demand.
Then, as compute gets cheaper and new use cases get unlocked, Jevons' paradox kicks in — and demand for compute continues to boom.
CEO confidence in revenue outlook hits five-year low — as AI becomes a defining divide between leaders and laggards: PwC 2026 Global CEO Survey
January 19, 2026
Only three-in-ten (30%) CEOs are confident about revenue growth in 2026 as most struggle to turn AI investment into tangible returns.
One-in-eight (12%) CEOs say AI has delivered both cost and revenue benefits, while companies that have scaled AI with strong foundations are pulling ahead.
What impact did AI have in the last 12 months?
Revenue
The challenge is now bridging the gap
Adoption will happen in three phases:
1. AI helps you complete some tasks.
2. AI completes the tasks for you.
3. AI does tasks that you could not do before.
You drive, AI accelerates
Writing, editing, and summarizing.
Code completion and review.
Data analysis and visualization.
Meeting transcription and action items.
Research assistance and translation.
AI drives, you supervise
Autonomous customer support.
End-to-end code generation from specs.
Document processing and reconciliation.
Automated reporting and analytics.
Enterprise data integration and action.
New possibilities arise
Protein structure prediction.
Drug discovery at molecular level.
Autonomous driving.
New media generation (image, video).
Pattern recognition across impossible data scales.
Prompt Thinking
Oversight & Judgment
Workflow Design
Data Literacy
Problem Decomposition
Domain Expertise
Adaptability
None of these are "how to code" or "how to build AI."
They're about how to work with AI. Adaptability is the meta-skill — because the tools keep changing.
IT will freeze the ground around it if not driven from the top.
This is a change management issue as much as a technology issue.
These are new tools that few know how to use well.
We're early in the game — mistakes are expected and valuable.
Cannot be bought "out of the box."
Must unlock and leverage YOUR organization's unique tribal knowledge.
What powers one person may not power a team.
What powers a team may not power the organization.
LLMs: Read and write (GPT, Claude)
VLMs: See + understand
VLAs: See + understand + act
Next: Agents that improve themselves through reasoning
The pace of change is accelerating, not slowing.
"You're not going to lose your job to AI. You're going to lose your job to someone who uses AI."
Jensen Huang
CEO, Nvidia